Erstwilder Cute & Spooky by Mimsy – Launch Guide

It’s finally here, the Erstwilder Halloween collection designed this year by Mimsy Gleeson. A very talented illustrator and tattoo artist from Brisbane. Her designs are so cute and whimsical, I think they would go so well with Halloween themed Loungefly and Irregular Choice.

What’s Being Released?

20 brooches, 3 necklaces and two earring sets. When you add in the 10 enamel pins and the essential earring it’s quite a sizeable collection. 4 of the brooches (Lunar Eclipse, I-Scream, Dreaded Drought and Home Sweet Haunt) glow in the dark which I’ve very excited about. Home Sweet Haunt is perfect for a Haunted Mansion Disneybound whilst Cauldron Chitter Chatter screams Hocus Pocus. I love the With A Scary On Top little ghost cupcake and Kitty Corn too. They’d go perfect with a number of Mickey and Minnie Halloween Loungefly.

Erstwilder Cute & Spooky by Mimsy

Not all of the collection is Halloween based. The cute element certainly shines through with the cherry hearts Cherry Kiss which have matching earrings and the Key To Your Heart necklace and brooch. You can watch a video of the entire launch on Erstwilder’s facebook page but I’ve also provided screen prints below.

Erstwilder Cute & Spooky by Mimsy

Do They Sell Out?

It’s hard to say. Some pieces will go fast so my advice would be to decide what you want beforehand and go for it as quickly as possible. I thin k the glow in the dark may go the fastest.

Where and when

The range officially launches at 12:30PM (AEST) Tuesday 20th September but UK stockists have a range of launch times which are listed below:

Tuesday 21st September


Cherry Picked Retro

Cherry Vintage

Daisy Park

Kitty Kat

Oh My Marie

Piccadilly Lilly

Thunder Egg


Lovely Boutique



Shoe Emporium Mansfield


Lottie & Lu

Other stockists may have some or all of the pieces but haven’t stated that they will be getting them. You can see the full stockist list here.

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