Another guide to another Care Bear launch

Another week, another launch. Care Bears again but this time it’s Erstwilder.

Erstwilder are an Australian company that make really pretty Acrylic jewelry and the occasional matching scarfs. I’ve been collecting for a few years ever since i saw an amazing Flamingo necklace that i had to have. They do a new release every couple of months or so (although we seem to have had quite a few lately) and the next one is Care Bears. Perfectly timed for the Irregular Choice Care Bear release just over a week ago.

What’s being released?

Unlike Irregular Choice, we get to see every item beforehand. This launch includes four necklaces, ten Care Bear brooches, six Care Bear Cousin brooches, a castle brooch (free gift for buying three or more items), four lots of earrings, 10 enamel pins and four scarves in two different sizes (head scarf and neck scarf). Brooches generally start around £28, necklaces can be anything from £38 to £50 and scarfs £12 to £20. You can watch a video of the entire launch on Erstwilder’s facebook page but there’s a few screenshots below.

Do they sell out?

Stock is limited. Once it’s gone it’s usually gone for good and the popular items do go fast and i mean fast. A few times I’ve had items go from my basket before i have the chance to check out. There are multiple stockists that you can try though.

Where and when

The range officially launches at 12:30PM (AEST) Tuesday 7th of July but UK stockists have a range of launch times. Sadly it’s going to be a very very late night or very early morning.

Tuesday 7th July


Daisy Parks

Out of the Blue Gifts

Piccadilly Lilly


Cherry Picked Retro


Rockamilly (They’ve also done a launch guide here)


Lottie & Lu

Good luck, hopefully everyone gets what they want. I’m dying for two of the necklaces so keep your fingers crossed for me too please. Don’t forget the free cloud castle brooch with three purchases but they are limited.

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