Erstwilder 10th Birthday Fan Favourties Collection – Launch Guide

Hello from Toronto and a very bug happy birthday to Erstwilder. Oh to be 10 years old again. We do of course have a special Fan Favourites collection to celebrate this momentous occasion.

What’s Being Released?

A whopping 25 brooches, re-releases as voted for by fans but some with a bit of a makeover. The new Cherry On Top is so pretty but I really need Mini Moulder this time. I still haven’t got over missing out on him last year. There is also a collection of enamel pins and neck and head scarves. There is a bonus gift which is a special 10th Birthday pin but it’s unclear which UK Stockists may have it. Where it’s known, ive added qualifying details below. No necklaces this time sadly.

Erstwilder 10th Birthday Collection

You can watch a video of the entire launch on Erstwilder’s facebook page but I’ve also provided screenprints below.

Where and when

The range officially launches at 12:30PM (AEDT) Tuesday 12th October but UK stockists have a range of launch times which are listed below. Please note that time changes in Australia mean that the 3:30am launches have moved forward to 2:30am:

Tuesday 12th October


Carnation Retro

Cherry Picked Retro

Daisy Park – Free pin with an new collection brooch order whilst stocks last

Kitty Kat

Oh My Marie – Free box of robot chocolates for first 15 customers

Piccadilly Lilly – Free gift with any 2 brooches from the core collection and healthy levels of free gift.

Thunder Egg


Rockamilly – Scarves and pins only. Brooches are 5am below


Lovely Boutique

Rockamilly – Will go live with the scarves and pins at 4:30am. Free gift with a brooch from the core collection and healthy levels of free gift.


Shoe Emporium Mansfield


Lottie & Lu

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